Oxfordshire-UK, Singapore – September 1st 2022
Phynova Group Ltd announces a new strategic partnership with Singapore-based Nutraconnect Pte,
Ltd. to introduce its innovative, scientifically backed nutraceutical ingredient Reducose® to critical
markets in Asia namely Indonesia & Thailand. This strategic partnership will also aim to take Reducose
to certain Key marquee brands in the APAC region.
Reducose® turns fast sugars and other carbohydrates into slow ones. It empowers consumers to take
back control of their blood sugar fluctuations in response to foods. Reducose® is a patented functional
ingredient, that is a water extract of white mulberry leaves. It can easily be incorporated into a wide
range of foods and drinks or be used in dietary supplements.
In several human clinical trials, Reducose® has been studied to lower blood glucose after eating foods
containing sugars and other carbohydrates. Reducose® has also been shown to lower the amount of
insulin our bodies need to make, and Reducose® will decrease the Glycaemic Index (GI) of common
carbohydrates.
Blood sugar management is a major health benefit of concern for healthy people who actively seek to
manage their energy, concentration, weight and lifestyle. Blood sugar management is also critical for
people who live with diabetes or pre-diabetes. Diabetes is now a disease of major concern both
globally and in APAC and is a leading cause of death in most countries. In 2021, the International
Diabetes Federation (IDF) estimated that ∼537 million people had diabetes worldwide, and by 2030,
this is predicted to rise to 643 million. Eighty percent live in low- and middle-income countries, and of
the total, more than 60% live in Asia, with almost one-third in China.
This strategic partnership combines the strengths of the two companies to bring a natural solution to
the consumers who actively seek to live a healthier life through better control of their blood sugar.
Stephane Ducroux, CEO at Phynova, said: “We are delighted to have a Strategic Partnership with
Nutraconnect. Phynova’s strategy is to partner with market focused experts such as Nutraconnect
who have a proven track record of introducing and developing opportunities for ingredients with a
strong science like Reducose® to certain key marquee brands in the APAC region.
“The aim of Nutraconnect is to bring innovative, safe and science backed natural solutions to brand
customers in the APAC region. We guide our clients through the regulatory, language, cultural and
distribution labyrinth using our experience, reach and knowledge so that we can successfully bring
products like Reducose to the market. We are proud of our association with Phynova Group Limited”
adds Nikhil Sawant, CEO and Co-founder of Nutraconnect. “To develop formulations that comply to
the local regulations, brand customers expect great service and rapid responses, Nutraconnect is
based in Asia and in the same time zone as its customers enabling us to meet and exceed the
expectations of our customers. The services provided by Nutraconnect is an added competitive
advantage for our client to win in the APAC region” adds Rohit Noronha, Chief Growth Officer, and Co-founder of Nutraconnect.
About Phynova Group Limited
Founded in Oxford in 2002, Phynova is a British life science company specialized in developing and
commercializing unique, science proven health ingredients, powered by plants.
Phynova identifies and researches active ingredients from plants with a rich history and track record
of use in traditional medicine. Phynova develops the scientific, IP and regulatory framework around
these ingredients so they can be commercialized globally for a variety of health benefits and unmet
needs. Visit www.phynova.com to learn more about the company and its services.
About Nutraconnect
Founded in 2022, Nutraconnect Pte., Ltd., is a nutraceutical business growth acceleration service
headquartered in Singapore. The company provides end-to-end solutions for global nutraceutical
ingredient manufacturers that are looking to establish a foundation for sustainable growth in the
fragmented, but booming APAC market. Visit www.nutraconnect.com.sg to learn more about the
company and its services.
For more information, contact
Phynova Group Limited
Wouter Claerhout – Chief Marketing Officer – [email protected]
Nutraconnect Pte. Ltd.
Rohit Noronha – Chief Growth Offiver – [email protected]
