Founded in Oxford in 2002, Phynova is a British life science company specialized in developing and commercializing unique, science proven health ingredients, powered by plants.

Phynova identifies and researches active ingredients from plants with a rich history and track record of use in traditional medicine. Phynova develops the scientific, IP and regulatory framework around these ingredients so they can be commercialized globally for a variety of health benefits and unmet needs.

Phynova’s lead product Reducose®, is a patented plant powered functional ingredient for healthy blood glucose. Reducose® is backed by six human clinical trials and has been tested in several safety and tox studies. The data demonstrates that a small 250mg dose of Reducose® significantly reduces by up to 40% the post-meal blood glucose and insulin response, empowering consumers to better control how their blood glucose fluctuates in response to foods. Adding Reducose® to foods directly also brings down the glycaemic index of these foods into the ‘Low GI’ zone, making these products healthier options for consumers.

Reducose® is a versatile ingredient that can be easily applied in supplements, foods and beverages. It has regulatory clearance as an ingredient for use in foods and dietary supplements in USA, China, India, Japan and Singapore, with further approvals for use as an ingredient in dietary supplements in EU and across Asia Pacific.